Our mission is to get our communities active through innovative programmes and engaging brands
We understand that being active should be enjoyable, social and accessible. Parkwood Leisure provides a whole range of brands throughout our leisure centre to create active communities across all fitness levels, ages, interests and abilities. Sway Dance has encouraged children of a young age to look after their health by taking up one of our many exciting genres of dance and our expressions fitness brand ensures that every customer has the opportunity to have their own personalised programme with ongoing support.
Aquazone is Parkwood Leisure’s swimming lesson programme, which operates in partnership with the Amateur Swimming Association’s National Plan for Teaching Swimming. The programme offers lessons for both children and adults on a group or one-to-one basis. Swimming is a life skill which everyone should have the opportunity to master in their lifetime - we are dedicated to ensuring that, whatever their age or ability, everyone can have fun whilst learning to swim!
We recognise that exercise is tough LOVE! We also appreciate that all our customers are different. That is why our highly motivated and enthusiastic team will create a fitness regime just for you! We are passionate about helping our customers get more active, be fitter and ultimately healthier, for life! The Expressions product offers FREE bespoke programmes with frequent reviews and feedback for all our members. The expression membership package is a one stop solution to a better you, with fitness suite access, health suite, fitness classes and unlimited swimming during public swim times all included. Expressions will ensure we can keep your workouts fun and enjoyable.
Sway Dance is an energetic dance brand that offers excellent teaching in an environment where smiling is as important to us as the dancing itself. We feel that enjoyment is the very foundations which make Sway Dance so special. Our ultimate aim and vision is to ensure that all age groups, backgrounds and dance genre are included in developing a dance brand that encourages everyone to take part in dance.
Parkwood Events is our internal brand for non-branded sporting and private events such as product launches, conference, meeting and weddings that are held at our centres. Parkwood Leisure offer a wide range of leisure and sporting facilities across the UK which make us the perfect choice for a wide range of activities. From weddings, birthday parties to functions Parkwood Events is dedicated to ensuring that expectations are exceeded on every occasion.
Party Mania offers a variety of innovative solutions for children’s parties. Our aim is to take the stress out of organising a party, to ensure that everyone has a fun and memorable time - parents included! We recognise the importance of getting children’s parties just right, which is why we work with parents to create a unique party for each child. All our party leaders are fully trained, and activities are provided in line with all legal and child protection requirements and utilise the facilities available in your local centre to engage with and entertain your children.
Camp Adventure is a successful school holiday programme aimed at 5 to 12 year olds. The programme offers a fun drop-in holiday camp where a wide range of arts, sports and leisure activities are available for children to participate in. Activities include football, swimming, team building, arts and crafts or amateur dramatics. These camps offer children the opportunity to experience and participate in many different activities, to make new friends and stay active throughout the holiday periods. Activities are linked to clubs and on-going programmed sessions so that children may continue participation after the holidays are over. Activities are split into appropriate age groups and are structured to the level and ability of each group.
Parkwood Leisure diversified into theatre management following a new contract win for the Playhouse Theatre and Winter Gardens Pavilion in Weston-super-Mare in 2010. Recognising the Company’s strength in theatre management, Parkwood Leisure secured a further culture contract in February 2012 for the Hawth Theatre in Crawley. Following these successes Parkwood Leisure established the Parkwood Theatres brand, to create a clear identity and position for Parkwood Leisure within the theatre market. Parkwood Theatres is now led by Managing Director (Designate) post, taking the responsibility for the development of arts and cultural activities throughout the Parkwood Leisure Division
Change Gear is one of Parkwood Leisure’s newest and most exciting brands, developed as a result of the growing interest and participation in cycling. The new brand will aim to organise accessible family Sportives in addition to cycle groups at our centres to encourage cycling for fitness. In its infancy, Change Gear is exploring partnerships with governing bodies such as British Cycling, the Go-Ride scheme which aims to develop young cyclists and the Bikeability scheme for road safety and confidence among cyclists. The brand aims to encourage participation from adults who may not have cycled much before and develop cycling enthusiasm and safety skills among children.
On Court Tennis
Tennis has become increasingly popular with exciting innovations from the LTA such as Cardio Tennis classes and Mini Tennis which encourages tennis participation among children. Parkwood Leisure operates many centres with impressive tennis facilities and has introduced the exciting new On Court Tennis brand to encourage participation and increase the accessibility of tennis within our centres. On Court Tennis has its own highly affordable membership and brings together everything from simply booking courts, to classes, coaching and children’s’ activities. The brand caters for all age ranges and abilities and aims to promote the sport as an enjoyable way to exercise with family and friends.
Café Vita provides the perfect setting for customers to relax, refresh and socialise within our centres. We aim to provide a variety of fresh and healthy food and drink choices across our menus, with something to suit everyone. Many of our Café Vita's are also fully licensed, and are available for hire for a wide range of events.
Parkwood Outdoors is a brand committed to sharing the joy that outdoor pursuits can bring to as wide an audience as possible. With a dedicated outdoor activity centre situated at Dolygaer in the heart of the Brecon Beacons offering a wide range of exciting pursuits, including everything from Caving to Canoeing, the Parkwood Outdoors brand helps people of all ages and abilities to get a taste of the outdoors.
Steps to Health
Steps to Health is Parkwood's Exercise Referral scheme, which provides a safe, supervised and enjoyable introduction to physical activity within a controlled environment. The scheme gives patients who are not regularly active or who have health problems the opportunity to improve their health and well being regardless of age, ability or experience. Our fully qualified exercise referral instructors are especially trained to support patients with a range of medical conditions including cancer and strokes, ensuring that no matter someone's underlying condition, they will be well looked after.
Mad For Music
Our Mad For Music brand provides a vehicle for us to bring music classes and performance into many of the facilities that we operate. Sitting closely alongside our Sway Dance and Parkwood Theatres brands, Mad for Music enables people regardless of their previous experience or ability to take part in learning to sing or play music from a wide range of different genres and backgrounds.