Parkwood Leisure prides itself on its open working practices and wide range of partner organisations. We take a strategic and long-term approach to partnerships, recognising the value that they bring to our customers. By working together with other organisations to acheive mutual goals, we believe we become a much stronger leisure company and are able to acheive more within the communities in which we operate. Read about some of our key partners below or to find out more information on partnering with Parkwood Leisure, please contact us.
Parkwood Leisure actively engages with community groups within the areas we operate. We aim to reflect the needs of the communities within our centres by providing them with the facilities and support needed to deliver leisure and cultural activities to local people.
Our centres are ideally positioned to host local swimming clubs. In addition, clubs are able to make use of our varied sporting facilities, from sports halls to athletics tracks, to help keep all members of the community active. It is essential to us that we provide facilities that are accessible to all, which is why local disability clubs, bespoke specialist clubs, and clubs that cater for the more mature population are also welcomed into our centres.
The groups that use our facilities aren’t limited to sport; as we strive to cater for all aspects of the community. Youth organisations, such as Scouts and Brownies, also use our facilities, while we are consistently looking for ways to support communities into active and healthier lifestyles, which is why weight loss groups and clubs encouraging activity use our facilities.
Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers. The organisation invests National Lottery and Exchequer funding in organisations and projects that will grow and sustain participation in grassroots sport and create opportunities for people to excel at their chosen sports.
Parkwood Leisure works in partnership with UK Sport which has responsibility for elite success, and the Youth Sport Trust which is focused on Physical Education and school sport. We support Sport England’s outcomes of Grow, Sustain and Excel through our own brand values of Quality, Care and Excellence and work closely with Sport England to provide a continually developed provision of sporting opportunities within the centres that we operate.
Parkwood Leisure has successfully secured funding for the provision of community based sports activities and provides a consistent standard of service provision by staying up to date with the wealth of expertise and advice available at Sport England on a range of sports subjects including planning, facilities, coaching, volunteering and sports development.
Amateur Swimming Association (ASA)
The Amateur Swimming Association was the first Governing Body of swimming to be established in the world, and today it remains the English National Governing Body for swimming, diving, water polo, open water, and synchronised swimming. The ASA aims to ensure everyone has an opportunity to learn to swim and support the pursuit of excellence in swimming.
Parkwood Leisure is an official partner of the ASA and is committed to following the National Plan for Teaching Swimming at all of its centres by offering the Aquazone swimming programme in line with the ASA national swimming plan.
Parkwood Leisure supports the ASA by participating in national events such as the Big Splash, which raises awareness of the positive social and physical effect of swimming and encourages the UK to participate in the activity.
Parkwood Leisure also has a dedicated Aquazone co-ordinator, working with core centres to drive attendances and reduce waiting lists.
Institute of Swimming (IoS)
The Institute of Swimming is the largest trainer of swimming teachers and coaches in England, with services expanding to education, training provision, and fitness leisure operations.
The IoS are at the cutting edge of teacher and coach education, running the latest UKCC course as well as providing continuing professional development opportunities. They deliver hundreds of courses across the country, courses that are of the same high standards they hold for themselves.
The IoS and Parkwood Leisure began working together to offer a fantastic opportunity for young people wishing to peruse a career in the leisure sector.
“The IoS will be working hand in hand with Parkwood Leisure to develop a fully integrated training academy that will provide a career pathway supported by quality training at all levels of the leisure industry. We feel that the academy concept will revolutionise the way training is identified, delivered and assessed.”
- Spencer Moore, Head of Workforce Development, IoS
Royal Life Saving Society
RLSS is the UK governing body for Lifesaving and Lifeguarding. Parkwood Leisure provides training for the National Pool Lifeguard Qualification under the credence of the RLSS, and has qualified trainer assessors amongst the senior management of our water-based sites.
Parkwood is proud to offer tennis facilities, programmes and major events that are available and accessible to the whole community. The company offers a pricing policy that ensures tennis is both affordable and sustainable.
England Squash and Racketball
England Squash and Racketball (ESR) is the governing body for squash and racketball in England. ESR offers a comprehensive range of services at national, regional and local levels of support, including structured development programmes, events and competitions for all ages and abilities as well as education programmes.
ESR and Parkwood Leisure are committed to increasing participation in squash and racketball and provide a partnership opportunity for children and adults to fulfil their sporting potential and contribute to the improved health of local communities.
As a specific example, the facilities that we operate in the Staffordshire Moorlands area currently have a development programme running with the ESR which includes free coaching, equipment, the organisation of competitive leagues and discounted court prices for squash and racketball. This has been hugely successful since beginning in January 2011 and will continue be rolled out to other sites with the support of the ESR.
Badminton England is responsible for the management and training of the elite England squad, and works alongside the other home nation governing bodies to prepare British players for the Olympics.
Badminton England also co-ordinates a development network; this provides a pathway for aspiring players to progress from schools and clubs to the national squad.
Parkwood Leisure is committed to working with Badminton England to support and improve our provision of Badminton to the public by delivering quality coaching at our facilities and provide a developmental pathway from grass root level through to elite performance.
We currently deliver No Strings Badminton in over 30 of our centres as part of the partnership; whereby all ages and abilities are invited to play weekly sessions of badminton with no membership commitment or equivalent. Battle Badminton is also offered, whereby participants are entered into a league with other like-minded players.
British Triathlon is the National Governing Body for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain, responsible for raising profile and delivering elite performance of the sport. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world class events and medal winning performances.
Parkwood Leisure and Triathlon England have teamed up to deliver Go Tri, the triathlon fitness sessions, across selected Parkwood contracts. The sessions include 30 minutes of running, spinning and pool work with the aim to assist people in training for a triathlon.
Parkwood Leisure has committed to raising substantial funds for our nominated charity, Anthony Nolan.
Anthony Nolan works to save the lives of people with blood cancers like leukaemia, who need a stem cell or bone marrow transplant to survive. Every twenty minutes someone in the UK will be diagnosed with a blood cancer or blood disorder. But thanks to Anthony Nolan, three people a day are given the chance of life.
There are a number of events being held throughout the year in support of the charity as well as collection tins in every venue to raise the all important donations.
The 5% Club
Parkwood Leisure is a proud member of The 5% Club, a campaign focused on creating momentum behind the recruitment of apprentices and graduates into the UK workforce. By joining the Club, we have committed to ensuring that within the next five years, 5% of our UK workforce are apprentices, on graduate programmes or are sponsored students. To find out more information about The 5% Club and how to become a member, please visit www.5percentclub.org.uk
The Royal Society for the Prevention of Accidents (RoSPA)
For almost 100 years, RoSPA has been quietly working behind the scenes to change both legislation and attitudes surrounding accidents. From the compulsory wearing of seatbelts and the campaign to stop drink driving, to the Cycling Proficiency Test and to the more recent ban on handheld mobile phones behind the wheel, RoSPA has been instrumental in shaping our society for the better, preventing millions of deaths and serious injuries along the way.
Parkwood Leisure is a member of RoSPA and works closely with them to ensure that all company policies and proceedures meet the highest standards of health and safety, which is our number one priority.