Parkwood Leisure appoints new Business Development Director


Parkwood Leisure, one of the UK’s leading leisure management companies, has strengthened its senior team with the appointment of Andy Farr as its new Business Development Director.

Andy will be responsible for the continued growth of Parkwood’s core business, exploring opportunities to work collaboratively with Local Authorities and identifying key growth strategies, with a focus on both new markets and maximising local benefits from existing partnerships.  He joins Parkwood Leisure on 1st May 2018 and will be based at the company’s head office in Worcester.

Andy’s expertise is in complex procurement and delivery projects in the sport and leisure sector. Andy was lead author of the Leisure Procurement Toolkit on behalf of Sport England and his experience includes leading on many high-profile assignments including British Cycling’s National Facilities Strategy, Stoke Mandeville Stadium National Disability Sports Centre operator procurement, Manchester City Council’s Governance review and Leisure Contract Procurement, supporting the National Centre for Sport & Exercise Medicine in Sheffield and author of the National Football Facilities Strategy for the FA, Premier League and Sport England.

Andy joins Parkwood from FMG Consulting where he was Founder Director of the specialist management consulting firm that focuses on sport, leisure and culture markets. He brings a wealth of expertise in strategic planning, business development, strategy development and procurement.

Peter Fitzboydon, Managing Director of Parkwood Leisure, comments: “High quality staff are crucial to the success of our business, and our growth plan for the coming years highlighted the need for additional expertise in this area. We’re delighted to appoint someone of Andy’s calibre to this key role. With almost two decades of high level business development experience in the sports and leisure sector he will be a huge asset to our team.”

Commenting on his appointment, Andy said: “It’s a fantastic opportunity to be joining Parkwood Leisure, a company with a reputation for high quality management and customer-focused service provision. I’m looking forward to helping the business grow further through a focused and collaborative approach, working with key partners to maximise the local impact of our services in keeping people active. Parkwood is a company that clearly understands the positive impact physical activity can have on communities and I am proud to be joining the team at such a key time in the company’s development.”

Parkwood Leisure currently operates over 85 leisure facilities on behalf of 25 local authority clients across England and Wales. The company has a turnover of over £85 million and employs over 4,500 staff.