Business Development Team

The Business Development team, led by Parkwood Leisure’s Managing Director, Peter Fitzboydon, is dedicated to working with local authorities to find the right management solutions for their leisure facilities. Due to considerable success, Parkwood Leisure has more than doubled in size since 2004, which has brought with it a wealth of business development experience.

By ensuring each business opportunity is dealt with in an individual way, the business development team is able to evaluate client requirements and offer the best bespoke solution and provide high quality leisure management services to each and every client.

Laura Fish - Business Development Analyst

Laura joined the Business Development team in March 2017, having previously worked in the Financial Accounts team of Parkwood Leisure since October 2015. Laura is a fully qualified Chartered Certified Accountant and brings with her significant knowledge and experience of financial modelling and contract review.

In June 2012 Laura gained Distinction* Distinction* Level 3 BTEC National Diploma in Sport (equivalent to two A* A Levels). Laura then chose to study for her accountancy qualification, she worked hard and was able to combine her two passions of sport and accountancy by gaining employment with Parkwood Leisure.

Laura’s main responsibilities are to ensure financial robustness of models used in bid submissions, lead tender processes, research and analysis of key business areas and development of new business opportunities. Laura has previously worked for a range of organisations including Sanctuary Housing and Hoople Ltd.

Laura is a qualified UKCC Level 1 netball coach, holds a Level 3 Certificate in Higher Sports Leaderships and was nominated for Young Good Citizen of the Year 2011.

Laura is a keen netball player and currently plays for Luctonians Netball Club in Leominster, as well as being involved in running the Hereford County Netball squad.