Michelle joined Parkwood Leisure in July 2022, bringing with her a wealth of experience from national, multi-site leisure and hospitality businesses across sectors from hotels, horseracing and conferences & events to rugby league and cycling.
Leading our marketing and sales departments, Michelle’s responsibilities include digital marketing, campaigns, communications, brand strategy and overseeing the operational delivery of marketing activities of our leisure sites. She has particular interest in the development of successful teams, data strategy, CRM and loyalty.
When not working Michelle is a keen skier and fell-walker; having completed a round of Wainwrights in the Lake District she’s now begun tackling the Munros (Scottish mountains over 3,000 ft) with her husband and their Weimaraner, Villanelle.