PARKWOOD LEISURE ENHANCES PERSONALISED MEMBER JOURNEY WITH BODITRAX
Tuesday 26 April, 2022 – Parkwood Leisure, one of the UK’s leading leisure operators, has partnered with boditrax to launch its body composition analysis and activity tracking platform to a selection of its leisure centres.
The introduction of the new technology is part of Parkwood Leisure’s strategy to provide personalised experiences for its members and facility users, through access to information to help inform health and wellbeing activities both in-centre and in the community.
Boditrax’s cloud-based health application provides medical-grade body composition analysis, giving users a comprehensive understanding of physical composition, allowing them to set goals and track progress, either through the device in the gym, or remotely via the boditrax app.
The new partnership will see boditrax devices installed at an initial 15 sites, with more facilities to introduce the platform over the coming months as part of Parkwood Leisure’s centre investment plans.
“This is an exciting development for our centres and one that we believe will really enhance our members’ experiences,” says Alex Godfrey, Parkwood Leisure’s Operations Director.
“Boditrax will not only improve engagement with new and existing customers, but it will also support our local initiatives as part of our commitment to improving the health and wellbeing of our communities. We can see our customers are really enjoying using the technology purely from the number of scans and targets that are being completed.”
“Since introducing boditrax, it’s become a key part of our member journey,” says Gary Sheppard, General Manager at Parkwood Health and Fitness Salisbury.
“Not only is it supporting inductions, but existing members are also engaging with it to develop or change their training programmes in-line with fitness goals. It’s easy to use and provides us with another way to personalise and enhance the experience for our members.”